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Projects
Mobile Bank Application for Seniors
Mobile Bank Application
for Seniors
Mobile Bank Application for Seniors
Focused on redesigning UX for elderly users
Focused on redesigning UX for elderly users
My Role
User Research
Prototyping
App Design
User Research
Prototyping
App Design
User Research
Prototyping
App Design
Team
UX Designer(4)
UX Designer(4)
UX Designer(4)
Timeline
April 2024
April 2024
April 2024
Overview
This project involved analyzing the UX of NH Bank’s app, All-one Bank, and redesigning it. I led a team of four UX designers, conducting market research in the banking industry as well as user research on the app. After identifying key issues, we moved forward with the redesign. My responsibilities included leading user research and analysis, ideating design concepts, developing a cohesive design system, and creating a high-fidelity prototype.
Overview
This project involved analyzing the UX of NH Bank’s app, All-one Bank, and redesigning it. I led a team of four UX designers, conducting market research in the banking industry as well as user research on the app. After identifying key issues, we moved forward with the redesign. My responsibilities included leading user research and analysis, ideating design concepts, developing a cohesive design system, and creating a high-fidelity prototype.
Process
Process
Process
Desk Research
Desk Research
I conducted desk research to analyze the current situation of NH Bank, comparing it with other banks in terms of branch network, main user demographics, and brand image. This research provided insights into NH Bank’s market position and helped to identify key factors for developing a comprehensive financial market and user analysis strategy.
I conducted desk research to analyze the current situation of NH Bank, comparing it with other banks in terms of branch network, main user demographics, and brand image. This research provided insights into NH Bank’s market position and helped to identify key factors for developing a comprehensive financial market and user analysis strategy.
Challenges Facing NH Bank
Challenges Facing NH Bank
What kind of online experiences should businesses provide in the digital transformation era?
How can businesses develop attractive strategies to engage customers across all age groups?
What efforts should businesses make to build a fresh and appealing brand image?
What kind of online experiences should businesses provide in the digital transformation era?
How can businesses develop attractive strategies to engage customers across all age groups?
What efforts should businesses make to build a fresh and appealing brand image?
Heuristics Evaluation
Heuristics Evaluation
I conducted a heuristic evaluation to analyze the usability of the app and identify areas for improvement. I evaluated three screens from five similar fintech services, which were selected based on previous in-depth interview results, references from competitor apps, and desk research.
I conducted a heuristic evaluation to analyze the usability of the app and identify areas for improvement. I evaluated three screens from five similar fintech services, which were selected based on previous in-depth interview results, references from competitor apps, and desk research.
5 Services: Kakao Bank, Shinhan SuperSOL, CoK Bank, Toss, Industrial Bank of Korea
3 Screens: Main Screen, Financial Services Screen, Menu
5 Services: Kakao Bank, Shinhan SuperSOL, CoK Bank, Toss, Industrial Bank of Korea
3 Screens: Main Screen, Financial Services Screen, Menu
Our Solution
Our Solution
Focusing on broader essence to create
an expanded financial ecosystem
Focusing on broader essence
to create an expanded
financial ecosystem
Focusing on broader essence to create
an expanded financial ecosystem
Deriving UX strategies based on behavioral psychology
& cognitive psychology to improve usability
Delivers a user-friendly digital experience that enhances workflows, making tasks faster and less error-prone, and maximizing efficiency.
Providing overwhelming convenience
Providing overwhelming convenience
Providing overwhelming convenience
Age-based hyper-personalization through feature customization
Age-based hyper-personalization through feature customization
Age-based hyper-personalization through feature customization
Improving the outdated image
Improving the outdated image
Improving the outdated image
Outcome
Outcome
Optimizing User Experience Through Usability Testing
Optimizing User Experience Through Usability Testing
Optimizing User Experience Through Usability Testing
We conducted the usability test via Zoom screen sharing using the Maze tool, with roles divided among a moderator, note-taker, and interviewer—I served as the interviewer. This setup allowed us to capture direct feedback and observe user interactions in real time. We documented participants' responses and actions, organizing insights by flow and step to strategically identify areas for improvement.
We conducted the usability test via Zoom screen sharing using the Maze tool, with roles divided among a moderator, note-taker, and interviewer—I served as the interviewer. This setup allowed us to capture direct feedback and observe user interactions in real time. We documented participants' responses and actions, organizing insights by flow and step to strategically identify areas for improvement.
Retrospective
Retrospective
"Working on this project reinforced my dedication to developing accessible and socially responsible solutions, providing a strong foundation for my ongoing exploration of human-centered design and data-driven innovation."
"Working on this project reinforced my dedication to developing accessible and socially responsible solutions, providing a strong foundation for my ongoing exploration of human-centered design and data-driven innovation."
