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Fendi Korea Internal Booking System
Fendi Korea Internal Booking System
Redesign of an internal booking system for sales assistants
Redesign of an internal booking system for sales assistants
Due to NDA restrictions, detailed designs cannot be shared publicly.
Due to NDA restrictions, detailed designs cannot be shared publicly.
My Role
UX Researcher and Designer
UX Researcher and Designer
UX Researcher and Designer
Timeline
Feb - April 2023
Feb - April 2023
Feb - April 2023
My impact
Reduced booking errors by 35% through user-centered redesign of internal system
Improved operational efficiency for 100+ sales assistants managing high-profile VIP events
Eliminated critical issues including duplicate bookings, incorrect customer information, and guest identification errors that directly impacted VIP customer experience
Overview
At Fendi Korea, I independently led the end-to-end UX redesign of the internal booking system for an upcoming high-profile VIP event. As the sole designer and researcher on this project, I owned everything from user research to design execution while collaborating with external developers for implementation.
Research & Discovery
Conducted user interviews with 10 sales assistants (both over the phone and face-to-face) to identify workflow inefficiencies and usability gaps. Through these conversations, I uncovered critical issues including incorrect information entry, duplicate bookings, and confusion caused by customers with identical names—problems that directly impacted VIP customer experience on event day.
Design & Development
Designed and prototyped interface improvements using Figma, focusing on information architecture optimization and streamlined user flows. Working directly with external developers, I translated user needs into technical requirements and implemented key features including auto-complete functionality and confirmation screens, along with additional design refinements.
Validation & Results
Validated design improvements by having several users test the prototype and monitoring whether the original issues persisted. Through error log analysis, confirmed a 35% reduction in task completion errors, significantly improving workflow adoption across teams.
My impact
Reduced booking errors by 35% through user-centered redesign of internal system
Improved operational efficiency for 100+ sales assistants managing high-profile VIP events
Eliminated critical issues including duplicate bookings, incorrect customer information, and guest identification errors that directly impacted VIP customer experience
Overview
At Fendi Korea, I independently led the end-to-end UX redesign of the internal booking system for an upcoming high-profile VIP event. As the sole designer and researcher on this project, I owned everything from user research to design execution while collaborating with external developers for implementation.
Research & Discovery
Conducted user interviews with 10 sales assistants (both over the phone and face-to-face) to identify workflow inefficiencies and usability gaps. Through these conversations, I uncovered critical issues including incorrect information entry, duplicate bookings, and confusion caused by customers with identical names—problems that directly impacted VIP customer experience on event day.
Design & Development
Designed and prototyped interface improvements using Figma, focusing on information architecture optimization and streamlined user flows. Working directly with external developers, I translated user needs into technical requirements and implemented key features including auto-complete functionality and confirmation screens, along with additional design refinements.
Validation & Results
Validated design improvements by having several users test the prototype and monitoring whether the original issues persisted. Through error log analysis, confirmed a 35% reduction in task completion errors, significantly improving workflow adoption across teams.
Retrospective
Retrospective
"This project taught me the importance of combining user feedback with technical collaboration to achieve impactful results. By prioritizing sales assistants’ needs, I learned how deeply understanding end-users can uncover critical system issues that might otherwise go unnoticed. Additionally, managing communication with external developers reinforced my ability to translate user requirements into actionable technical solutions, bridging the gap between design and implementation. While the project significantly improved system efficiency, I realized the value of iterative testing and user feedback cycles to ensure scalability and long-term success in future projects."
"This project taught me the importance of combining user feedback with technical collaboration to achieve impactful results. By prioritizing sales assistants’ needs, I learned how deeply understanding end-users can uncover critical system issues that might otherwise go unnoticed. Additionally, managing communication with external developers reinforced my ability to translate user requirements into actionable technical solutions, bridging the gap between design and implementation. While the project significantly improved system efficiency, I realized the value of iterative testing and user feedback cycles to ensure scalability and long-term success in future projects."
